Tag Archives: Selling Work

Deep Blue

From: Caro Woods [mailto:caro@trezelah.co.uk]
Sent: 09 February 2013 10:37
To: Michael Richards
Subject: RE: Deep Blue again

Deep Blue

Deep Blue

Dear Michael,

I have attached a new (jpeg) image of Deep Blue.  As the original picture was a small file, I turned it into a vector image and enlarged the size to 25 square cm. (as requested).

Do let me know if this is going to work and how you are progressing with the book?  Perhaps I could mention it on my blog one day?

Yes thanks, good Christmas and hopeful new year…….very cosy in my tiny cottage as the wind whips up mayhem all around me.

Best wishes, Caro


From: Michael Richards

To: Caro Woods

Subject: Re Deep Blue again

Sent: wed 13/02/2013  10:04

Dear Caro

Thanks for this – I’ve sent it over to our Production Director in the US.

Hopefully we’ll have a mock-up of the jacket using your image by the end of this month (I need it for a catalogue we produce in time for the London Book Fair in April). I’ll send you a copy of it and then you could blog about it if you wish. Here is a short description of  the book:

In From Boulanger to Stockhausen: Interviews and a Memoir, the Hungarian-born musician Bálint András Varga presents interviews with noted international figures in twentieth-century music. Varga’s subjects include such luminaries as György Ligeti, Eugene Ormandy, Alfred Brendel, Isaac Stern, Elizabeth Schwarzkopf, and Artur Rubinstein. The interviews are complemented by Varga’s memoir, a fascinating account of growing up in postwar socialist Hungary and of his career in radio and music publishing.

Just so I don’t forget, it would be useful to have a credit line for your image which will be printed on the book jacket. I would suggest something like (please complete the missing/incorrect bits):

Jacket image: Deep Blue by Caro Woods. Mixed media on [xxxxxxxx]/ [xx] cms x [xx] cms/ [date]. Website: http://www.carowoods.co.uk/ Caro Woods is an artist who lives and works in Cornwall, UK.  She has exhibited widely throughout Europe and Africa.

Did you eventually move from the farmhouse where you used to rent out the small cottage? We still have fond memories of a wonderfully sunny week there with our greyhound!

Best wishes



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Filed under my sketchbook pages, The Art Business

What Price?

Below and Above, 28cm x 10cm, collagraph monoprint, £160

Below and Above, 28cm x 10cm, collagraph monoprint, £160

Money.  Sensitive subject.  It’s so important yet I was brought up believing it was vulgar to talk about it – in public!  How daft is that? Even now, I hesitate to publish the price of these works shown here as examples!  But we all have to make a living somehow, and I have chosen to make mine selling artwork.

Pricing work to sell is a moveable feast.  There are no rules.  It’s as random as pitching your house in the right price zone for selling in this current economic climate.  The more established and commercial you become the more money you can demand.

To lower your price in order to shift a piece of work is not always a good strategy.  It often has the reverse effect making your work seem less valuable than it may actually be (if you are judging it on the professional experience of the artist).  Location can often be a key indicator to what sort of price can be asked for a work of art and if you live in a more affluent area or you are selling to a known audience you can afford to demand higher prices.

Lode, 28cm x 10cm, collagraph monoprint, £160

Lode, 28cm x 10cm, collagraph monoprint, £160

I suppose the key is to be realistic.  Look around and compare artist’s work according to experience and track record and find a place where you fit in.  Alternatively, leave it up to the gallery owner or curator to work out a price based on what you would like to get out of the deal after his commission is paid.  The saying, it’s only worth what someone is prepared to pay for it is never truer and I have even sold work at picture auctions when I have needed to clear out old stock.

On-line Sales

Orange Pool, 28cm x 30cm, mixed media collage, £320

Orange Pool, 28cm x 30cm, mixed media collage, £320

However, selling on-line is a whole different platform.  There are so many on-line galleries where do you start and how can you be sure your buyer is getting what they see on the site? I once sold a painting, sight unseen, from the image on the Invitation card, and have had work reserved from the catalogue before a show.

I have a page for selling artworks on my website and have sold just one so far!  The cost of post and packaging has to be factored in or priced separately.  (Not a good idea to send framed work if you can help it).  If you are thinking of buying artwork on-line, take a look at Artolo, a brand new website for selling  artwork.   I have just become a founding artist member, and Tom Brereton Downs, (whom I met last year at the Art and Money event at Bridport), and the driving force behind this new website believes that it will revolutionise the way art is sold on-line.  Don’t know enough about the business to make a judgment and such early days yet.  Time will tell.

3.2.13 Post Script.  A dear follower friend sent me a text from holiday in Spain after reading this post telling me about an artist she had discovered on google who lives in France and produces one finished painting every day.   Postcard from Provence.  They are all SOLD.  It is worth having a look for the ‘amazement’ factor alone.  Thanks T. x

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Filed under my sketchbook pages, The Art Business