Money. Sensitive subject. It’s so important yet I was brought up believing it was vulgar to talk about it – in public! How daft is that? Even now, I hesitate to publish the price of these works shown here as examples! But we all have to make a living somehow, and I have chosen to make mine selling artwork.
Pricing work to sell is a moveable feast. There are no rules. It’s as random as pitching your house in the right price zone for selling in this current economic climate. The more established and commercial you become the more money you can demand.
To lower your price in order to shift a piece of work is not always a good strategy. It often has the reverse effect making your work seem less valuable than it may actually be (if you are judging it on the professional experience of the artist). Location can often be a key indicator to what sort of price can be asked for a work of art and if you live in a more affluent area or you are selling to a known audience you can afford to demand higher prices.
I suppose the key is to be realistic. Look around and compare artist’s work according to experience and track record and find a place where you fit in. Alternatively, leave it up to the gallery owner or curator to work out a price based on what you would like to get out of the deal after his commission is paid. The saying, it’s only worth what someone is prepared to pay for it is never truer and I have even sold work at picture auctions when I have needed to clear out old stock.
However, selling on-line is a whole different platform. There are so many on-line galleries where do you start and how can you be sure your buyer is getting what they see on the site? I once sold a painting, sight unseen, from the image on the Invitation card, and have had work reserved from the catalogue before a show.
I have a page for selling artworks on my website and have sold just one so far! The cost of post and packaging has to be factored in or priced separately. (Not a good idea to send framed work if you can help it). If you are thinking of buying artwork on-line, take a look at Artolo, a brand new website for selling artwork. I have just become a founding artist member, and Tom Brereton Downs, (whom I met last year at the Art and Money event at Bridport), and the driving force behind this new website believes that it will revolutionise the way art is sold on-line. Don’t know enough about the business to make a judgment and such early days yet. Time will tell.
3.2.13 Post Script. A dear follower friend sent me a text from holiday in Spain after reading this post telling me about an artist she had discovered on google who lives in France and produces one finished painting every day. Postcard from Provence. They are all SOLD. It is worth having a look for the ‘amazement’ factor alone. Thanks T. x